Digital transformation and the speed at which businesses across diverse industries have adopted technologies have matched and accelerated the growing need for seamless communication between businesses and their customers. According to a FinancesOnline report, the top benefits of adopting a digital business model include: In terms of digital transformation — which implies the influence of…
Small and mid-sized businesses usually don’t have access to good information and work only on instincts. In contrast, large companies employ sophisticated teams that focus on using data to be more efficient. Fortunately, Software-as-a-Service (SaaS) technology has lowered the barriers to powerful features previously available only to larger corporations with extensive technology budgets. Today, companies…