eCommerce July 18, 2023

What is MACH Architecture for eCommerce?

Written by Analytix Editorial Team Analytix Marketing

Building an eCommerce website can include several critical components. These include business budgets and capabilities, which eventually guide efforts to meet customer expectations. MACH architecture (Microservices, Application Program Interface (API), Cloud & Headless) is the technology that can help eCommerce businesses meet their most critical needs, such as:

  • Being able to scale up speedily, for example, website creation in case of business expansion.
  • Ensuring memorable customer experiences across mobile usage and other hand-held devices.
  • Speedier addition of new features or components to websites.
  • Better handling of increase in end-users, including exponential customer growth and addition.


What is MACH Architecture?

MACH architecture includes principles and patterns that facilitate the resolution of business problems, including those of eCommerce businesses, to create flexible, adaptable, and more innovative solutions designed to help meet customer expectations. This also leads to better customer experiences. MACH architecture for eCommerce also supports business adoption of in-house and third-party components.

A report in the Enterprise Times says that MACH-advanced companies move faster. According to the MACH Alliance Global Research 2023 report, there is an urgency to innovate to stay ahead in a rapidly changing business environment, with MACH (Microservices, API-first, Cloud-native SaaS, Headless) to respond to economic volatility. Four in five decision-makers state that volatility in the economy has impacted their organizations’ attitudes toward MACH. This has been one of the key drivers behind 85% of organizations increasing the percentage of their MACH infrastructure in the past 12 months. The study was conducted by independent research firm MEL Research and surveyed 500 tech leaders from Australia, France, Germany, the UK, and the US in December and January.

What is MACH?

MACH architecture for eCommerce efficiently empowers the creation of modern sites by leveraging pre-built functions and extending them in a customized manner. In today’s world, customer needs and expectations are constantly evolving. Therefore, custom eCommerce development is quickly becoming necessary to ensure flawless execution. Microservices, APIs, cloud technology, and headless commerce allow developers to build eCommerce platforms by using an open architecture model.


Microservices enable flexibility, resilience, and scalability in eCommerce business structures. This allows independent business functionalities to be developed and deployed individually.


An API acts as the connecting element inside MACH architecture. Application programming interfaces (APIs) link various pieces together, thereby allowing separate components to work synchronously. It is the API that connects various microservices and enables data exchange between the front end and the back end.


The cloud-enabled digital architecture gives eCommerce businesses the advantage of scalability. Cloud-native architecture empowers businesses to effectively meet requirements in an evolving landscape without negatively affecting existing business needs.


Headless enables eCommerce developers to create storefronts without interference from the backend. It allows them to personalize various aspects of the customer experience, such as checkout, search, navigation, etc.

How does MACH architecture work?

MACH architecture is a modern approach to building scalable and flexible business systems better adapted to changing economic landscapes. By breaking down complex monolithic systems into modular microservices, businesses gain the agility to quickly respond to changing market demands, seamlessly integrate best-of-breed applications through APIs, harness the scalability and cost-effectiveness of cloud computing, and deliver personalized, content-rich experiences across various channels with a headless approach.

This architecture fosters innovation, enabling businesses to stay ahead of the competition, deliver exceptional customer experiences, and drive sustainable growth by leveraging the power of cutting-edge technologies and ecosystem collaboration. Here are some pros and cons for each of the four MACH principles:





Unleash Scalability: Harness the power of independent microservices to scale specific components of your business system, ensuring seamless performance and resource optimization.

Complex Orchestration: With the increased number of microservices, managing the coordination and communication between them can become more intricate and require careful architectural planning.


Unleash Integration: Embrace an API-first approach to effortlessly integrate best-of-breed applications, empowering your business with a diverse ecosystem of powerful tools and services.

Dependency on APIs: Relying heavily on APIs means that disruptions or changes in API availability or functionality can impact the overall system and require careful monitoring and communication with API providers.


Elastic Scalability: Leverage the inherent scalability of the cloud to dynamically adjust resources based on demand, ensuring your business can effortlessly handle sudden spikes in traffic or user activity.

Vendor Lock-in Risks: Depending heavily on specific cloud service providers may limit flexibility and increase dependency, making it challenging to switch providers or migrate to alternative infrastructure.


Omni-channel Agility: Break free from the constraints of a monolithic CMS and deliver content-rich experiences across various channels, enabling your business to engage customers wherever they are with a consistent, personalized touch.

Increased Development Complexity: Implementing a headless architecture requires additional development effort to manage the separation of the front-end and back-end systems, potentially increasing project complexity and development time.

Some examples of businesses that utilize MACH architecture to help meet their requirements of speed, flexibility, and scalability include online retailers like Amazon and eBay, clothing stores (Puma), etc.

Why Should Businesses Consider It?

MACH enables businesses to deliver excellent user experience, thus allowing them to choose the best technology or platform that fits their unique functionality. According to Statista, global eCommerce market revenue is projected to reach USD 4.48 trillion in 2023. In the eCommerce market, the number of users is expected to reach 5,263.6 million by 2027. The average revenue per user is likely to amount to around USD 1,019.00.

Given the kind of architecture supported by MACH, it is an excellent choice for businesses to:

  1. Ensure a great user experience that can be customized to individual business needs.
  2. Help online retailers ensure great customer experiences without being hindered by legacy systems.
  3. Help online retailers utilize the best tools to build more effective eCommerce websites.
  4. Provide developers with more flexibility and ease to launch new services without affecting existing ones. This also allows them to carry out improvements or redesigns more easily.
  5. Adapt quickly to changing needs, including tech requirements, and adjust the architecture accordingly.
  6. Allow developers to efficiently make changes without going into making code changes.
  7. Empower businesses to keep pace with digital changes in terms of technology and consumer needs and requirements.
  8. Help businesses stay ahead of the learning curve, both in terms of staying informed of new technologies, learning, and customer experience.
  9. Make the switch to digital systems more swiftly, efficiently, and without damaging your business’s reputation.
  10. Help businesses build scalability into their eCommerce ventures. This is especially important because new technologies are being unveiled more efficiently and require high levels of adaptability from developers.

Why Choose Professional Assistance?

The digital landscape has changed significantly over the last few years. Professional eCommerce website development services can help businesses transition from legacy systems to MACH effectively and without issues.

Given the technical details associated with the process of deploying new technologies, professional outsourcing assistance can help businesses hit the ground running. Outsourced eCommerce assistance can help businesses stay on schedule and in line with their software goals.

For a business to modernize its architecture and transition to a purely digital format, robust technical support is critical. Support is also necessary to troubleshoot and perform backup when required.

Professional outsourced assistance, such as the types of services provided by an eCommerce development company, can help provide support, troubleshooting, and reliable backup.

Next Steps:

•  Learn more about the benefits of custom eCommerce web development, including security solutions, and how we can help boost your business profitability at
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