Digital Transformation October 7, 2020

Top UI/UX Trends That Flourished In 2020

Written by Analytix Editorial Team Jagruti Patel

We have witnessed a lot this year. The pandemic marks a pivot point as small businesses rush to digitize. This, in turn, positions user experience at the forefront to improve the digital experience. The rapid growth of technology and the ever-evolving user experience trends are both a challenge and an opportunity to deliver quality digital experiences.  Even as we improve and expand our design toolkit, our team picks five top UI, UX trends 2020 that dominate the landscape. These top UI and UX trends have successfully satisfied user’s demand for aesthetics all through 2020, while also providing a high level of usability.


Micro-interactions are subtle or small changes to design elements that make a big impact and contribute to the overall user experience. Given the short attention span of users, subtle micro-interactions — in the form of subtle animation in the UI —help engage and draw attention in an otherwise static webpage. The attention to detail adds dynamism, a fun element for a more intuitive user interface and improved user experience.

Top UI/UX Trends


Considered to be the next trend in UI design, Neumorphism is an evolution of Skeuomorphism. It combines the best of flat design and Skeuomorphism to deliver a clean interface and minimalist design using light movements in a 3D space, highlights, and shadow to create realism. The clean minimalist design is achieved through using the design elements including the concept of lightening up the surface to make it look as it appears in real life. Neumorphism mimics real-life objects and you can apply it to mobile apps, desktops, and websites. As one of the newest trends in UI, Neumorphism brings a breath of fresh air and with real-world visual cues, is easy to read, while being visually rich.

Oversized Typography and Images

Bigger the better in 2020! Oversized images and bold typography hold their place among the top UI/UX trends 2020. Whether used full scale as a background or as a striking centerpiece image, oversized Images and typography are used on a much large scale. It not only looks good, but it is also eye-catching and engaging so the viewer spends more time on the app or website. Additionally, oversized typography complements the current minimalist design trend and helps convey the brand personality, define the visual hierarchy, and make a powerful statement. When combined with a great copy, oversized images and bold typography offers an immersive experience.

Variable Fonts

The year 2020 saw customizations in typography in the form of variable fonts. The design trend saw designers tap into spacing, weight, and width to explore a wide range of options, all within a single font file. The big technology companies Adobe, Apple, Google, and Microsoft are committed to variable fonts. Together, they collaborated to introduce OpenType 1.8, featuring OpenType Font format, called Variable fonts. Unlike static fonts, variable fonts adapt fluidity in real-time and are designed to be flexible and adaptive, thus delivering a responsive design.  Across the web, users experience faster applications and a better website experience on any device or platform. With an ever-increasing number of touchpoints, the key is to enhance the customer experience.  Typography plays a key part in creating a visual identity for the brand.

Asymmetrical Layouts

The broken grid and asymmetrical layout trend are fast gaining momentum in helping websites stand out. The trend challenges one of the fundamental rules of traditional web design: the grid system. Together, asymmetrical layouts create a website that is aesthetically distinctive, creative, and intriguing. The overlapping of design elements creates a harmonious flow that adds dimension and character to the UI layout. The UI design trend, when combined with other major trends such as oversized images or typography, pushes people to a website that isn’t conventional but catches the user’s attention to drive engagement.

The message is clear. When it comes to UX and UI, businesses need to constantly evolve to create engaging digital experiences to thrive and survive in the “new normal.” Analytix IT combines digital design capabilities, technology, and creative resources to deliver impactful experiences. Our UI/UX design services are seamlessly integrated with business objectives so you avoid common UX mistakes and optimize your end-user experience to maximize business.

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