An Independent Software Vendor (ISV) needs to stay ahead of intense competition. Challenged with limited resources, ISVs must find the balance between efficient product management and engineering support requirements. Product management is a crucial function of any ISV. It provides insights required to make strategic product decisions. By analyzing the market conditions and competitors, ISVs can lay out their product vision, strategy, and timeline. However, mismanagement can cause significant problems with the quality of the products and may even hamper growth. Here are three reasons why ISVs must consider outsourcing product management: 1. To Enhance Efficiency In most cases, ISVs…
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