Digital Transformation September 15, 2021

Why Small Businesses Are Adopting Online Payment Methods

Written by Analytix Editorial Team Jagruti Patel

Business models have completely changed in the last several years.

COVID-19 influenced markets and customers to opt for eCommerce and accept digital payments. Online payments allow customers to complete contactless checkouts and feel the peace of mind of safety when making payments.

Likewise, eCommerce offers wholesalers and retailers the ability to connect with more customers and increase revenue.

In addition, entrepreneurs are more likely to accept digitalization to keep up with competition and demands. Many have moved their businesses online and started accepting online payments to avoid direct contact with customers.

These days, customers are also looking for vendors with online payment options so they can complete their shopping without hassle.

Benefits of online payments include: 

  • Safety and security – Promotes social distancing
  • Scan and pay options – Contactless payment
  • Faster transaction time – No need to exchange cash and change
  • Increased productivity – Generates invoices automatically

Digital payment adoption is one of the best ways to avoid physical contact. Contactless payment promotes the health and safety of the customer in pandemic times. Almost 82% of the small businesses have moved online to meet customer demand. This decision allowed them to continue earning profits. According to eMarketer, during 2020, retail eCommerce sales increased by 27.6% worldwide. A Statista report, indicates the use of digital payment methods increased across the world in 2020 (as shown in the table). 

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Why digital payment adoption?

Small Businesses Adopting Online Payment Image 1
Ref: Think with Google

Digitalization – Everyone with a smartphone has access to an online payment method.  Customers use their phones to pay more conveniently. 63% of the shopping is done online with instant payment.

Online presence – eCommerce is growing rapidly and more customers are shopping online to meet their day-to-day needs. In short, online businesses are dominating traditional businesses and, in some cases, acquiring them.

To stay competitive in the market, online businesses opt for new technologies to provide a better shopping experience. They add all types of payment methods on the eCommerce portal to satisfy customers.

Market reach – With the help of the internet, small businesses can connect with a larger audience and make new customers at ease. Whereas online payments make it easier for sellers to accept payment anytime, anywhere.

Customer preference – Online payments are contactless, secure, safe, fast, and convenient. It creates an opportunity for customers to checkout seamlessly.

Automation – When you accept payment online, you don’t have to maintain physical devices or pay extra bank charges. In addition, invoices are generated automatically with accurate details so you can focus on other tasks. Automation also sends notifications to customers on recurring billing so that they don’t miss their payments. It collects payment from customers on time and they can also set auto-payment on the billing cycle to enjoy nonstop services.

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Ref: Think with Google

Do you want to continue making a profit in your local business without losing customers?

eCommerce leverages traditional business

eCommerce CapabilitiesTraditional Business
Access to more customers (no geographical boundaries)Limited to area
Customers prefer to shop onlineLoss of customers due to digitalization
Doorstep delivery, convenient and safe shopping experienceCOVID-19 restrictions and lack of contactless payments
Access to more brands, products, and servicesLimited options in buying
Number of payment methodsCash payment and physical contact increase the risk of contracting COVID-19
One time investmentShop and equipment maintenance charges

Leverage offline business with digitalization

  • Meet your customers online and offline. Show them you are ready to adapt to changing market requirements.
  • Create a custom payment gateway to save money.
  • Display digital payment options on your store.
  • Redirect customers online to promote social distancing.
  • Promise faster delivery in local areas.
  • Opt for digital marketing.

It is hard to move the business online when you don’t have technical knowledge. Are you delaying because of this?

Try outsourcing eCommerce development services. Outsourcing automates your business process and gives you advanced solutions to compete in the modern market.

Be sure to partner with the best outsourcing firm for digital transformation.

Digital Transformation Infographics

A reputable outsourcing partner can provide all the digital transformation services necessary so you can focus on growing business.

Basic services required to start with eCommerce

  • Business analyst
  • eCommerce website development
  • eCommerce support and maintenance
  • Custom payment gateway development
  • Payment integration
  • Software integration
  • Content creation
  • Graphic designer
  • Digital marketing experts
  • Project Manager

When you define your requirements and share them with an outsourcing firm, they will analyze your business and offer you suitable solutions with cutting-edge technologies so you can compete with existing top eCommerce businesses.

Be ready for online deployment with outsourcing expertise. An outsourcing partner can launch your eCommerce store with ease, while keeping you informed at each stage of development. This allows you to stay updated and ahead of the competition. In addition, an outsourcing partner can be responsible for management, support, and maintenance. With a proper and timely plan for your project, you can track the progress without worrying about the details.


In a pandemic, it is mandatory to avoid physical contact. Digital payment adoption helps you to go contactless and it adds an extra feature to your business. It also attracts new customers and safeguards them from catching Covid-19. Online payment offers a seamless experience and provides multiple payment options to customers.

Next Steps

  • Contact us today to learn more about online payment gateways and how they can increase sales. Our eCommerce solutions are crafted to meet your business needs.
  • Email us at or call us on 781.503.9003 today.
  • Follow our blog for industry trends and the latest updates.
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