Digital Transformation November 24, 2020

How Small Businesses Can Leverage the Rise of On-Demand Apps

Written by Analytix Editorial Team Jagruti Patel

On-demand apps are changing the way small companies conduct business and serve consumers. According to PwC, the on-demand apps development market is expected to reach $335 billion by 2025. On-demand apps are ideal for all kinds of businesses such as restaurants, healthcare, and video streaming. The success of popular on-demand apps like Uber, Angie’s List, GrubHub, Seamless, Postmates, Lyft, Airbnb, DoorDash, Netflix, Medicast, VistaJet, and TaskRabbit are a testimony to the fact that on-demand app development is booming and is here to stay.

What are on-demand apps?

An on-demand app is a mobility solution that works as a mediator between a customer and a business. These custom mobile apps are developed on platforms like iOS and Android (or both platforms simultaneously) and provide on-demand services or products. On-demand apps are built around convenience and mobility as they allow customers to order services at their doorstep, exactly when they need it. From on-demand food delivery, on-demand laundry, and on-demand ATMs to on-demand home services, on-demand apps have you covered.

Top Benefits of On-Demand Applications

 Social Distancing, Contactless Deliveries

 With social distancing as the new norm, contactless deliveries and technologies make ordering safe. On-demand apps allow small businesses to limit direct interaction, while also allowing a hassle-free shopping experience from the comfort of each customer’s home.

 Fast, Convenient, and Instant Shopping

The massive popularity of on-demand services has earned online retailers a huge customer base. From DoorDash to Uber, on-demand apps offer convenience for customers. They also allow businesses in healthcare and hospitality to offer custom features and new ways to interact with customers.

 Small Business Must Move Online

In the “old normal,” storefronts were the most important asset of most small businesses.  In the “new normal,” due to increased usage and dependence of smartphones, mobile devices and apps are a critical tool. In addition, the popularity of on-demand apps is predicted to continue to grow.

Benefits of On-Demand Apps for Small Businesses

1. Great Opportunities for Business Growth

On-demand apps allow small businesses to increase online visibility and explore new opportunities and revenue streams that would otherwise be inaccessible. As small businesses move online to reach new customers, on-demand apps can help further promote businesses. With access to a database of valuable information on consumer addresses, interests, and online shopping behavior, small businesses can make more informed choices for strategic growth.

2. Competitive Edge

On-demand apps feature a comprehensive set of features like real-time tracking, wish list creation, and a variety of contactless payment technologies. Presently, there are only a few small businesses that are successfully leveraging the mobile app platform. Businesses that venture into on-demand app development gain a competitive edge.

3. Improved Customer Engagement

On-demand apps help save time and offer peace of mind, convenience, and security without the need to leave home. In addition, on-demand apps allow an opportunity for direct promotions and loyalty programs to enhance customer engagement.

4. Scalability

A major reason for the success of on-demand apps is that they are easily scalable as required by consumer demand. They are adaptable to changing marketing conditions in scalability and security and meet the diverse needs of the business. 

5. Leverage the Latest Technology

On-demand apps help leverage the latest mobile app development technologies to improve quality of service. Many on-demand apps benefit small businesses in the realm of emerging technologies including Artificial Intelligence, 5G, and Chatbot. This further helps small businesses stand out in a fiercely competitive market.

America’s on-demand economy is booming. Now is the right time to seize the opportunity. In the “new normal,” as small businesses shift online and consumers increasingly choose convenience and speed, strategically partnering with an on-demand app development company can be the key to your success.

Analytix IT offers expertise in on-demand app development to assist small businesses and entrepreneurs in business opportunities and online growth.

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