Digital Transformation May 18, 2022

Best Software for Small Businesses

Written by Analytix Editorial Team Analytix Marketing

Information technology has permeated human activity considerably in the last few years. Especially, IT has been beneficial to businesses that want to grow faster and reduce workload. In addition, technology allows businesses to remain competitive in the present market scenario. Companies with the latest technology tend to reach more customers and broader markets. If you struggle to cope with market demands, you should seriously focus on adding new tools to promote business growth instantly.

Upgrading your business tools and software can help you focus on core competencies and automate regular tasks like accounting, business management, payroll processing, etc. Here is some top software to implement right away in your business to automate and scale up in the tech-savvy world.

Google – Let Your Customer Find You

Google provides a bunch of excellent applications to move your business to the online domain. You can dominate local markets with applications and tools such as Google My Business, Search Console, Google Maps, and Google Analytics. The user-friendly features can help you list your business, products, and services to reach a wider audience.

Nevertheless, Google offers cloud applications to help you manage your business documents effectively. Tools like Google Drive, Google Sheet, and Google Docs make it easier for you to create invoices and other documents faster from any device. You can share these files and collaborate with clients and employees without worrying about data security.

WordPress, WooCommerce, Shopify, and BigCommerce – An Online Shop

WordPress, WooCommerce, Shopify, and Bigcommerce are easy-to-use platforms for creating an informational or eCommerce website. You can display your business with customizable options to influence your customer. The drag and drop options allow you to create a beautiful website to attract customers globally.

A website for your business enables customers to connect with you directly for your products and services. Nowadays, customers prefer to shop online and do basic research about products and services before visiting the local market. This enables customers to connect with your business faster and view your business offering, generating multiple leads.

ProfitBooks, QuickBooks, Wave, and Intacct – Manage your accounts and books effectively

This is one of the best software to utilize for the financial management of a business. ProfitBooks offers amazing features to create invoices, track expenses, and manage inventory. It also connects with your accounts, gathers information, and records each transaction into books to help you make better decisions. In addition, the software makes it easier to track accounts receivable and generates sales reports.

Better financial management enables you to think strategically and manage business finance effectively. The growth of your business depends on successful financial management, after all.

Other Features

  • Set up a payment getaway for receiving online payment
  • Connect with POS and move all the data to one software
  • Record journal entry
  • Tax reports
  • Manage and track business expenses
  • Generate business reports

Hubspot, MailChimp, ActiveCampaign, and Zoho – Improve Your Customer Relationship Management Process

CRM allows you to manage your clients and business operations right from a single dashboard. With CRM software, you can track client information and create an integrated communication portal to smoothen client and team communication. You can also track your leads, monitor the performance of your executives, besides enabling the team to collaborate and provide a unified solution to clients.

Other Features

  • Marketing Automation
  • Analytics
  • Meeting Scheduler
  • Advanced CRM
  • Customer Management
  • Integrated Solution
  • Data Management
  • Advance Communication System

Trello, JIRA, Slack & ActiveCollab – Team and Project Management

Connect, share, collaborate, and track the progress of each project and task on time. It is one of the best software to manage projects; you can assign each task based on priority and timeline. In addition, you can assign tasks to team members and manage their workload. Nevertheless, Trello can be used from your comfort zone, and it is available on the Play Store and iOS Store to provide you the flexibility to manage your work from anywhere.

Calendly – Best Free Tool for Scheduling Meetings

Calendly helps you streamline your meetings to do more with your time and stay ahead. It provides excellent features, so you don’t have to go back and forth to send email reminders for meetings. The small business owner can save time with this tool and focus on lucrative tasks.

Other Features

  • Resource Allocation
  • Task and Sub-Task Management
  • Assign Tasks with Priority
  • Task Scheduler
  • Assign Roles and Responsibilities
  • Flawless Communication
  • Project Automation
  • Integrated Solution
  • Project Reminders and Activity Log

Buffer, Sprout Social, HootSuite, and SocialPilot – Social Media Manager

Manage all your social media accounts from one place. You can easily share business updates across different social media platforms with clicks and save tons of time. With this software, you can automate social media marketing operations, create a social media schedule planner, maintain brand reputation, engage with customers, and analyze marketing strategies and data.

Other Features

  • Measure your social media performance
  • Plan campaigns
  • Engage with customers effectively
  • Easy tracking
  • Improve marketing strategies

Xtensio and Canva – Create & Share Beautiful Documents

Creating high-quality graphics can help you build a strong brand and grasp audience attention. Especially, business documents and collateral have been perfect for making a bold impression. Tools like Xtensio and Canva make it easier for entrepreneurs to design beautiful documents with clicks. You can use an existing template designed by experts to represent your information. These tools are free to use and help in increasing sales.

Freshdesk – Free Helpdesk System

Assisting your employees, clients, and customers on time is vital in enhancing efficiency. We often see that lack of admin support can slow down the process and increase workload. These problems usually arise because of inadequate connectivity and resource planning. But with Freshdesk, you can provide IT and customer support effectively. Its free features allow connecting with end-user to help them with their queries. You can connect, share screens, and work on remote access.

Other Features

  • Provide Omnichannel Support
  • Improve agent productivity
  • Enhanced customer satisfaction
  • Customizable reports
  • Track performance
  • Manage business operations

Managing businesses is easier than ever in 2022 because of advancements in Information Technology. If you implement the right tools and latest software to automate business functions, you can compete better in the present market. This free software works as a supporting pillar to help you scale your business. If you don’t opt for better technology in this period, you may allow new businesses to take over you.

Next Steps

  • Do you want to learn more ways to grow your business in 2022? Contact our expert today for proper consultation.
  • Email us at or call us on 781.503.9003 today.
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