So what does a great eCommerce website look like in the “new normal”? As small businesses expedite digital transformation and move online, your online store website is a more powerful tool than ever. According to UPS Store’s small biz buzz, 67% of customers are doing more business online and 28% have pivoted business to online stores. Delivering an engaging in-store experience requires you to adopt top eCommerce website designs to meet ever-evolving customer experience requirements. We asked the experts about the top eCommerce design trends for 2020 and 2021 and here’s a look at their suggestions.
Micro-interactions
Micro-animations are small moments that enhance user experiences. eCommerce web designers know that a great user experience has a lot to do with the look and feel of the product, making it more attractive and tangible. This helps make the experience more enjoyable and ensures your web app or website is more fluid and intuitive to use. Think of Facebook’s “like” reaction or Twitter’s heart icon. Every time you activate one of these items, your experience is unique. Similarly, micro-interactions through subtle micro-animations help create seamless user experience and add personality to your online store.
Motion product images
The major eCommerce website design trends involve less use of static images and more use of advanced dynamic visuals and cinemagraphs. Major ecommerce players like Mosaert, DetoxMode, ElementsDrinks leverage the trend successfully. Using motion design in the product adds a touch of creativity and personality to your brand so that your eCommerce site stands out from the rest. Increasingly, eCommerce website designers are relying on them to enhance the product experience as well as to grab attention.
Minimalistic
Minimalistic web design for eCommerce isn’t just fashionable, it is practical too. Usually, it is associated with a lot of white space, but it aims to reveal distilled and clear content to convey a concise message, as well as easy navigation. The less difficulty the user has navigating the site, the more time they can spend immersed in eCommerce. Major brands like Apple, Away, Finisterre use large images, videos, and bold vivid text capture the user’s attention with beautiful visuals.
Neumorphism creates realism by combining the best of flat design and Skeuomorphism to deliver a clean interface and minimalist design having light movements in a 3D space, highlights, and shadows. Together with this design trend, minimalistic design focuses on User Experience (UX) to ensure faster load times, while also making the website easier to navigate and more aesthetically pleasing.
Immersive 3D Elements
As Augmented Reality (AR) and Virtual Reality (VR) technologies become mainstream, we will likely see an increase in the use of 3D elements encourage interaction and enhance the user experience. Well-optimized 3D content, such as on Gucci, AO Design, will help your eCommerce business stand out from the many other eCommerce websites. Much like the micro-interaction web design trend, immersive 3D elements add personality to your online store while also providing an intuitive and effortless user experience.
Dark Mode
After social media embraced it, dark mode is fast emerging as a popular trend among eCommerce businesses. Websites like AtherPerfume, AudemarsPiguet optimize the dark mode trend to make their store user-friendly. Dark mode reduces eye strain and is also the preferred choice for most users. Given that blue light can over the long-term effect user’s sleep and potentially cause diseases, designers must allow users to switch to dark mode. Additionally, dark mode not only helps the content on the screen stand out, it also helps devices with OLED and AMOLED screens consume less power and save battery.
The pandemic forced business and consumers to move to online shopping. A technology growth partner can help you grow, scale and adapt to the latest technology, while allowing you to focus on growing your business. At Analytix IT, we analyze your business and define creative, functional, and technical requirements, to provide a customized eCommerce website. We have a wealth of experience with platforms such as BigCommerce, Volusion, and Shopify, and frameworks including WordPress, Magento and WooCommerce. We customize your eCommerce solution to best suit your requirements and those of your customers.
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